Use Cases

Ansa is the first solution to enable shopper marketers and CPG media planners to measure the impact of digital marketing campaigns on in-store sales automatically, every day, for any store location. The service proposed four use cases to help them maximize the impact of new item launches, existing products, seasonal events and scale activations.

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NEW ITEM LAUNCH

You only want to serve media to the areas around the stores that carry the new item
• RSi will provide daily insight into where a specific item has started selling from the first day it scanned. You can then start media buying where the item is proven to be present.

• You will be able to start delivering media early in the launch, not needing to wait for adequate distribution overall.

Accelerate your new item launches with Ansa.

CONTACT US TO FIND OUT HOW

 

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EXISTING ITEMS

You want to make sure to serve media to stores that currently sell the item, and push harder where the sales are responding to the media
• In the pre-campaign phase you will learn how stores historically sell the items you want to feature. You can adjust your buying plan to these areas. You will also be able to construct Halo aggregates to track effect on other items, in addition to the featured one.

• During the campaign you will receive insight into how each store in your test  group of stores is performing, and you can adjust your buying accordingly, knowing that within a few days next report will feedback the response.

With Ansa you can target and optimize media for your existing items.

CONTACT US TO LEARN HOW

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SEASONAL EVENTS

You want to optimize your seasonal campaigns and target the top stores; that is, the ones that are making the largest percentage of holiday sales.
• In the pre-campaign phase you will learn which stores historically made the  largest percentage of the holiday sales for a given retailer or retailers. You can  ensure the ads are being served for the top-selling stores.

• During the campaign you will receive insight into how each store in your test  group of stores is performing, and you can adjust your buying accordingly, knowing that within a few days next report will feedback the response.

Optimize your seasonal campaigns in-flight based on actual store sales. Simply ask for Ansa.

CONTACT US TO OPTIMIZE IN-FLIGHT

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SCALE EVENTS

You want to push most items in a brand, or even cross category.

• In the pre-campaign phase you will learn how stores historically sell the items  you want to promote. You will probably not construct a Halo aggregate,  because Featured Items for a Scale Event usually include all relevant items.

• During the campaign you will receive insight into how each store in your test group of stores is performing, and you can adjust your buying accordingly,  knowing that within a few days next report will feedback the response.

Learn how to maximize your campaigns and have an impact on incremental in-store sales.

CONTACT US TO MAXIMIZE YOUR CAMPAIGNS NOW