The Path to Purchase Institute owned Shopper Marketing Magazine publication recognizes RSi’s Ansa as one of the most ground-breaking solutions in the industry with the Editors’ Choice Award.
MOUNTAIN VIEW, Calif., Sept. 12, 2017 /PRNewswire/ — RSi’s Ansa automated analytics solution has been named a Shopper Marketing Editors’ Choice Winner for a second year running.
As every year, the editors of Shopper Marketing Magazine have reviewed the Path to Purchase Expo exhibitor roster and curated a special list of “Editors’ Choice” companies offering special innovations, that are must-sees for P2PX attendees. RSi was chosen for Ansa, its automated analytics service utilizing POS data to plan, target and measure the impact of digital shopper marketing campaigns on in-store sales for the world’s leading CPGs, agencies and ad networks.
“We are thrilled to receive the Shopper Marketing Editors’ Choice award for the second consecutive year. It is very exciting to be recognized by The Path to Purchase Institute as one of the current most disruptive solutions on the market,” said Michael Quinn, Vice President and General Manager for Ansa at RSi.
Since its launch in 2015, Ansa has been utilized by 75+ CPGs, embedded in 750+ shopper marketing campaigns and integrated with the leading Ad Networks in shopper marketing. “RSi’s new, faster and improved Ansa 3.3 solution has been released just a few weeks ago and is now available through an easy to use, 24/7 online portal. Building, dynamically optimizing and reviewing attribution measures for all your digital ad campaigns has never been so simple,” concludes Quinn.
RSi’s Ansa analytics solution will be on display at P2PX on September 26-28, 2017 at the Donald E. Stephens Convention Center, Rosemont, IL. The Ansa team will be available at the Expo for discussion and will be located at booth #640.
About RSi / Ansa
Retail Solutions, Inc (RSi) transforms data into value — in the store, on the shelf and with shoppers worldwide. To achieve operational excellence and measure performance daily, the world’s leading companies turn to RSi to create actionable insights from the data. As the leader in data management and innovation with the most retailer collaboration programs, RSi’s goal is to bring operational clarity to customers so they can operate their business more successfully. From solving out-of-stocks to driving inventory down, from optimizing sales strategies to determining marketing ROI, RSi helps cut costs and improve sales. As an innovative approach, RSi has partnered with leading ad networks in Shopper Marketing to make the Ansa automated analytics solution available for the world’s largest CPG companies and their agencies. This move enables companies to measure and improve performance of online campaigns running in support of the nation’s leading retailers. For thirteen years RSi has been a trusted, massive data and analytics partner to more than 175 retailers and over 500 CPG companies, including such household names as Colgate-Palmolive, Nestlé, the Procter & Gamble Company and Unilever. To learn more, please visit: www.retailsolutions.com and www.ansainside.com.
Industry Relations Manager