Audience to learn how the usage of in-store data can develop more efficient shopper media campaigns to drive sales.
MOUNTAIN VIEW, Calif., Feb. 6, 2018 /PRNewswire/ — RSi’s Ansa automated analytics solution and Mindshare Shop+ are teaching a masterclass at WPP Checkout, Faena Forum, Miami Beach, Florida. Joe Migliozzi, Global Lead for Shop+ at Mindshare North America, will be joined by Meredith Williams, Director of Digital Business Development for Ansa at RSi, to lead this class. This is a premier event for WPP clients who want to learn all about latest trends and most disruptive solutions currently on the market.
“We are thrilled to partner with Mindshare and provide their customers the sales intelligence they need to measure and maximize their campaigns. Shop+ leverages RSi’s Ansa analytics solutions to better plan, execute, analyze and ultimately prove and improve the impact of their customers’ campaigns on in-store sales,” said Michael Quinn, Vice President and General Manager for Ansa at RSi.
Migliozzi and Williams will be teaching the masterclass on Tuesday, February 6th from 4pm to 4:30pm EST. The masterclass will cover how Shop+ is working with RSi Ansa to pioneer the usage of in-store data to develop more efficient shopper media campaigns that drive sales. To stop wasting shopper media investment, Shop+ uses RSi’s Ansa store-level sales intelligence, such as POS and inventory data, to better plan, target, optimize and measure media campaigns.
“I am very excited to teach this Masterclass with Joe Migliozzi from Shop+ at WPP Checkout!” commented Williams. “Shopper marketing campaigns are brought to life thanks to store-level data and analytics that we provide. The loop between digital advertising and in-store sales can finally be closed,” added Williams.
Ansa enables partners to connect digital campaigns to in-store results. Over 75 of the world’s largest CPG companies and their agencies rely on Ansa to measure and maximize the performance of their shopper marketing campaigns.
Participants in this class will walk away with the ability to take the guesstimating out of setting shopper media budgets and be able to craft a shopper media campaign designed to drive sales. #WPPCheckout18
About RSi / Ansa
Retail Solutions, Inc (RSi) transforms data into value — in the store, on the shelf and with shoppers worldwide. To achieve operational excellence and measure performance daily, the world’s leading companies turn to RSi to create actionable insights from the data. As the leader in data management and innovation with the most retailer collaboration programs, RSi’s goal is to bring operational clarity to customers so they can operate their business more successfully. From solving out-of-stocks to driving inventory down, from optimizing sales strategies to determining marketing ROI, RSi helps cut costs and improve sales. As an innovative approach, RSi has partnered with leading ad networks in Shopper Marketing to make the Ansa automated analytics solution available for the world’s largest CPG companies and their agencies. This move enables companies to measure and improve performance of online campaigns running in support of the nation’s leading retailers. For thirteen years RSi has been a trusted, massive data and analytics partner to more than 225 retailers and over 500 CPG companies, including such household names as Colgate-Palmolive, Nestlé, the Procter & Gamble Company and Unilever. To learn more, please visit: www.retailsolutions.com and www.ansainside.com.