The Path to Purchase Institute recognizes women who have influenced shopper marketing with a new industry award
Mountain View, Calif. (June 24, 2016) — Retail Solutions Inc. (RSi), global analytics leader for the retail and consumer-packaged goods (CPG) industry, today announced that its very own Meredith Williams, Director of Business Development for Ansa, has been selected as an honoree in the inaugural class of the Path to Purchase Institute’s Women of Excellence. Williams was chosen by a committee of P2PI senior staffers and Shopper Marketing magazine editors because of her passion for marketing to shoppers and her ability to inspire those around her.
The 2016 Honorees’ list consists of exemplary female leaders from across the retail industry: CPGs, Agencies, Ad Platforms, Retailers and Analytics Companies. “It is a great privilege to have been selected by the Path to Purchase Institute as one of the Women of Excellence honorees. It is an impressive group and I am excited to be part of it,” shares Williams.
These standout women will be recognized during a special reception held in conjunction with the Path to Purchase Expo in Rosemont, Illinois on September 21, 2016.
“We are proud of Meredith’s contributions to the advancement of shopper-centric thinking and her commitment to the development of the Ansa business,” says Michael Quinn, General Manager for Ansa at RSi. “The Path to Purchase Institute is the absolute reference for brands, retailers and solution providers for the shopper marketing industry, and we are delighted to have been a member of this global association since 2014,” concludes Quinn.
About Retail Solutions, Inc.
Retail Solutions Inc. (RSi) turns retailer data into opportunity – in the store, on the shelf and with shoppers worldwide. Designed to enable sustained operational excellence and to automate the path to purchase, RSi’s proprietary algorithms, business processes and suite of intelligent, cloud-based applications help the world’s leading consumer goods manufacturers and retailers listen and respond quickly to consumer demand – ensuring the right product is in the right store, at the right time. Each day, the RSi platform processes billions of records from over 150 major retailers in more than 150,000 locations around the world and turns this data into actionable insights for immediate, automated decision-making. From solving out-of-stocks to driving inventory down, from optimizing sales strategies to determining marketing ROI, RSi improves operational excellence and drives sales. More than 500 global retailers and CPG companies, including such household names as Colgate-Palmolive, Nestlé, the Procter & Gamble Company and Unilever trust RSi. To learn more about the company, visit: www.retailsolutions.com.
Ansa is the digital solution from Retail Solutions Inc., the SaaS company that turns daily POS data into opportunity – online, in the store, and on the shelf. Ansa, powered by RSi, can analyze daily store-specific sales for major retailers, including Walmart, Target, Kroger, Safeway, Ahold, Walgreens and Family Dollar. Using this data, Ansa automatically optimizes and measures the in-store effectiveness of digital shopper marketing campaigns run on ad networks, while also providing insights to help fine-tune strategies for future campaigns. Ansa is a Latin word meaning “the connecting ends of a loop”; Ansa closes the loop between advertising and in-store sales, which is why we love the name. To learn more, please visit www.ansainside.com.