The Path to Purchase Institute owned publication recognizes Ansa powered by RSi as one of the most ground-breaking solutions in the industry with the Editors’ Choice award
Mountain View, Calif. (September 7, 2016) — Ansa shopper marketing analytics service powered by Retail Solutions Inc. (RSi), global analytics leader for the retail and consumer-packaged goods (CPG) industry, has been named a Shopper Marketing Editors’ Choice Winner.
The editors of Shopper Marketing Magazine have reviewed the exhibitor roster for the 2016 Path to Purchase Expo and curated a special list of “Editors’ Choice” companies offering special innovations, that are must-sees for Path to Purchase Expo attendees. Retail Solutions was chosen for Ansa, its automated analytics service utilizing POS data to target, optimize and measure digital marketing for the world’s leading CPGs, agencies and ad networks.
“We are extremely excited to receive the Shopper Marketing Editors’ Choice award for the very first time. It is incredibly gratifying to be recognized by The Path to Purchase Institute as one of the most innovative solutions that are disrupting the shopper marketing and path to purchase industry” says Michael Quinn, General Manager for Ansa at RSi.
In the last 18 months, Ansa has been used by 55 CPGs and 13 agencies to prove and improve the performance of over 350 campaigns running at 10 of the nation’s leading retailers. “CPG marketers, agencies and ad platforms now have the intelligence they need to continuously learn and improve, becoming valued business builders with a seat at the head of the table”, concludes Quinn.
Ansa powered by RSi will be on display at the Path to Purchase Expo on September 20-22, 2016 at the Donald E. Stephens Convention Center, Rosemont, IL. The Ansa team will be available at the Expo and located in booth #639.
About Retail Solutions, Inc.
Retail Solutions Inc. (RSi) turns retailer data into opportunity – in the store, on the shelf and with shoppers worldwide. Designed to enable sustained operational excellence and to automate the path to purchase, RSi’s proprietary algorithms, business processes and suite of intelligent, cloud-based applications help the world’s leading consumer goods manufacturers and retailers listen and respond quickly to consumer demand – ensuring the right product is in the right store, at the right time. Each day, the RSi platform processes billions of records from over 150 major retailers in more than 150,000 locations around the world and turns this data into actionable insights for immediate, automated decision-making. From solving out-of-stocks to driving inventory down, from optimizing sales strategies to determining marketing ROI, RSi improves operational excellence and drives sales. More than 500 global retailers and CPG companies, including such household names as Colgate-Palmolive, Nestlé, the Procter & Gamble Company and Unilever trust RSi. To learn more about the company, visit: www.retailsolutions.com.
Ansa is the digital solution from Retail Solutions Inc., the SaaS company that turns daily POS data into opportunity – online, in the store, and on the shelf. Ansa, powered by RSi, can analyze daily store-specific sales for major retailers, including Walmart, Target, Kroger, Safeway, Ahold, Walgreens and Family Dollar. Using this data, Ansa automatically optimizes and measures the in-store effectiveness of digital shopper marketing campaigns run on ad networks, while also providing insights to help fine-tune strategies for future campaigns. Ansa is a Latin word meaning “the connecting ends of a loop”; Ansa closes the loop between advertising and in-store sales, which is why we love the name. To learn more, please visit www.ansainside.com.