MOUNTAIN VIEW, Calif. and NEW YORK, March 29, 2016 /PRNewswire/ — Crisp, the leading mobile shopper activation company, and Retail Solutions Inc. (RSi), a global retail analytics leader, today announced an alliance that allows Crisp to add Ansa inside their mobile ad platform, Crisp MoCA, giving customers additional ways to target, optimize and measure their mobile shopper and retail-based digital marketing campaigns. Ansa, the digital brand of RSi, enables shopper marketers, agencies and ad networks to cost efficiently measure the impact of digital marketing campaigns on stores sales automatically, every day for any store location.
Crisp uses over fifteen years of mobile technology development and marketing experience to drive results for CPG and retail marketers. “Our end-to-end mobile platform is designed specifically to activate shoppers to purchasing experiences, both in store and online,” says Jason Young, CEO at Crisp. Today, mobile devices influence one-third of product purchases in stores, representing almost $1 trillion in sales. “Mobile’s rapid growth in shopper influence requires a robust suite of premium targeting, KPI optimization, and measurement capabilities. We couldn’t be more excited to partner with Ansa to bring new value for our customers.”
“Ansa is the most intelligent solution for closing the loop on digital media investments. Since the launch in 2014, we have serviced hundreds of digital campaigns at 35 of the top CPGs, empowering shopper marketers and CPG media planners to maximize spending efficiency, accelerate new items from day one, automatically optimize their campaign performance and continuously learn and improve beyond the click,” shares Michael Quinn, General Manager for Ansa at Retail Solutions Inc. “Mobile advertising is a growing element of the media mix and we’re absolutely thrilled to partner with Crisp, the leading provider in mobile shopper activation technology, to give shopper marketers a new level of in-store insights and tangible proof that their digital investments are generating significant returns.”
About Crisp A pioneer, innovator and leader in mobile ad technology for more than a decade, Crisp’s mission is to help brands activate customers to point-of-purchase experiences through mobile devices. Crisp provides the first end-to-end mobile customer activation platform, Crisp MoCA, that delivers a fully turnkey solution to dominate today and tomorrow’s primary point of purchase. Crisp’s mature, vertically integrated ad technology and industry-leading product, engineering and operations teams have made it the platform provider of choice for leading CPG’s and retailers. Crisp is a privately held company headquartered inNew York with offices in Singapore.
About Ansa Ansa is the digital solution from Retail Solutions Inc., the SaaS company that turns daily POS data into opportunity – online, in the store, and on the shelf. Ansa, powered by RSi, provides shopper marketers and media planners with the fastest, most efficient store level analytics in digital CPG marketing today. How? Ansa can analyze daily store-specific sales for major retailers, including every Walmart, Target, Kroger, Safeway, Ahold, Walgreens and Family Dollar. RSi is trusted by top CPG companies including such household names as Colgate-Palmolive, Nestlé and Procter & Gamble. Using this data, Ansa measures the incremental store sales from digital shopper marketing campaigns. By the way, Ansa is a Latin word that means “the connecting ends of a loop”. Ansa closes the loop between advertising and in-store sales, which is why we love the name.