MOUNTAIN VIEW, Calif. and ST. PETERSBURG, Fla., June 28, 2016 /PRNewswire/ — Catalina BuyerVision®, the leading purchase-based targeting enabled digital advertising network for CPG brands, and Retail Solutions Inc. (RSi), a global retail analytics leader, today announced that BuyerVision has added Ansa-powered campaigns to its cross-screen advertising network capabilities. Called BuyerVision Shopper, the offering now gives CPG brands another powerful way to target, optimize and measure their shopper and retail-based digital and mobile marketing campaigns at the store level using the BuyerVision network – at a competitive market rate.
Ansa, the digital brand of RSi, enables shopper marketers, agencies and ad networks to cost-efficiently prove and improve the in-store impact of digital marketing campaigns automatically, every day, for any store location.
The partnership creates a powerful solution for effective digital media delivery by store clusters based on point-of-sale data, automatic optimization, and test and control measurement to show percentage lift of sales. Brands can automatically target the most efficient geo-locations and stores.
“In today’s highly competitive marketplace, CPG brands are challenged to cost effectively reach the right shoppers to drive volume, trial and loyalty,” said Debbie Wogan, vice president of Catalina BuyerVision. “Our partnership with RSi enables us to offer our clients a dedicated Shopper Marketing solution capable of store-level shopper targeting and measurement at select key retailers. BuyerVision Shopper is an opportunity for clients to win at the store level, confidently, in partnership with Catalina BuyerVision and Ansa.”
“Since 2014, Ansa has serviced hundreds of digital campaigns for 50 of the world’s leading CPGs and their agencies, providing shopper marketers and CPG media planners with the fastest most efficient store level analytics in digital CPG marketing today. We are very excited to partner with Catalina, the global leader in precision marketing, to give shopper marketers the capabilities they need to prove and improve their impact on in-store sales,” shares Michael Quinn, General Manager for Ansa at Retail Solutions Inc.
Catalina’s personalized digital media drives lift and loyalty for the world’s leading CPG retailers and brands. Catalina personalizes the consumer’s path to purchase through mobile, online and in-store networks powered by the largest shopper history database in the world. Catalina is based in St. Petersburg, FL, with operations in the United States, Europe and Japan. To learn more, please visit www.Catalina.com or follow us on Twitter @Catalina.
About Retail Solutions, Inc.
Retail Solutions Inc. (RSi) turns retailer data into opportunity – in the store, on the shelf and with shoppers worldwide. Designed to enable sustained operational excellence and to automate the path to purchase, RSi’s proprietary algorithms, business processes and suite of intelligent, cloud-based applications help the world’s leading consumer goods manufacturers and retailers listen and respond quickly to consumer demand – ensuring the right product is in the right store, at the right time. Each day, the RSi platform processes billions of records from over 150 major retailers in more than 150,000 locations around the world and turns this data into actionable insights for immediate, automated decision-making. From solving out-of-stocks to driving inventory down, from optimizing sales strategies to determining marketing ROI, RSi improves operational excellence and drives sales. More than 500 global retailers and CPG companies, including such household names as Colgate-Palmolive, Nestlé, the Procter & Gamble Company and Unilever trust RSi. To learn more about the company, visit: www.retailsolutions.com.
Ansa is the digital solution from Retail Solutions Inc., the SaaS company that turns daily POS data into opportunity – online, in the store, and on the shelf. Ansa, powered by RSi, can analyze daily store-specific sales for major retailers, including Walmart, Target, Kroger, Safeway, Ahold, Walgreens and Family Dollar. Using this data, Ansa automatically optimizes and measures the in-store effectiveness of digital shopper marketing campaigns run on ad networks, while also providing insights to help fine-tune strategies for future campaigns. Ansa is a Latin word meaning “the connecting ends of a loop”; Ansa closes the loop between advertising and in-store sales, which is why we love the name. To learn more, please visit www.ansainside.com.