June 28, 2016 - Catalina BuyerVision Adds Cross-Screen Desktop And Mobile Shopper Marketing Campaigns
Catalina BuyerVision®, the leading purchase-based targeting enabled digital advertising network for CPG brands, and Retail Solutions Inc. (RSi), a global retail analytics leader, today announced that BuyerVision has added Ansa-powered campaigns to its cross-screen advertising network capabilities. Called BuyerVision Shopper, the offering now gives CPG brands another powerful way to target, optimize and measure their shopper and retail-based digital and mobile marketing campaigns at the store level using the BuyerVision network – at a competitive market rate.
March 31, 2016 - Crisp partners with Retail Solutions to help mobile retail marketers measure their mobile campaigns on in-store sales
Mobile shopper activation firm, Crisp, and retail analytics provider Retail Solutions, have partnered up to enable Crisp to add Ansa to its mobile ad platform, Crisp MoCA. This means that clients can now target, optimize and measure their mobile shopper and retail marketing campaigns. Ansa is a digital brand by Retail Solutions, which automatically measures the impact of digital campaigns on store sales.
October 26, 2015 - Connecting Brick and Mortar Sales to Online Campaigns Can Optimize Your Holiday Season
Creating digital campaigns that drive incremental sales is a high stakes game, especially during the holiday season given the sheer size and number of campaigns being run. Web-based retailers have the luxury of access to daily sales data to adjust campaigns in-flight to maximize returns. For CPG and retail brands that primarily generate their sales in brick and mortar grocery or mass merchandising stores however, once a campaign has been launched, there is nothing to do but wait.
October 5, 2015 - Is my ad spend increasing store sales?
A retailer asks a manufacturer’s sales rep, “Why isn’t your new product flying off our shelves?” The salesperson hems and haws, then finally admits, “Our national advertising and promotions haven’t started yet. Let’s wait and see how our new product performs once we start really supporting it!” This wait — often 8-12 weeks or longer — is a drag for all parties, from the manufacturer to the retailer to the consumer. But what’s the alternative? No one wants to start promoting a new product until every single store is stocked — after all, who wants to advertise to empty shelves, right?
July 1, 2015 - Valassis, RSi Partner To Measure Sales Impact
Valassis is joining forces with Retail Solutions, Inc. to help retailers and consumer goods marketers measure the impact of digital advertising campaigns on retail sales. The alliance should also enable marketers to adjust their marketing strategies in mid-campaign to optimize their return on investment.
The partnership gives Valassis access to RSi’s “ansa” technology, which analyzes daily sales and inventory data from over 150,000 store locations operated by over 120 retail chains around the world.
FREMONT, CA: Retail Solution Inc. (RSi), a provider of Software-as-a-Service (SaaS) solutions for CPG and Retailers, launches ansa, a solution to enable brand marketers and agencies to measure impact of digital marketing campaigns on their store sales.
With the use of ansa, brands can run different programs and creative executions in targeted geographic areas or neighborhoods in order to determine which stores respond best to which deals and quickly measure the ROI of these campaigns in the most affordable and efficient way possible.
June 10, 2015 - RSi holds that its new ansa service is the answer to CPGer’s need for monitoring in-store returns on digital campaigns.
Consumer packaged goods marketers who complain that their digital media spends fade into a vast point-of-sale void no longer have an excuse, according to Retail Solutions Inc. The company, which provides POS insights to the likes of Procter & Gamble and Nestlé, this week introduces ansa, a real-time reaction system that is designed to work such magic as triggering mobile media messages only after the product being promoted has been scanned into a store’s backroom.
June 9, 2015 - RSi Brings In-Store Sales Data To The Digital Realm
Retail Solutions Inc. (RSi) on Tuesday announced the launch of a new product, dubbed “ansa,” that will bring its in-store sales data online, giving digital marketers the ability to measure the impact their online campaigns have in the real world. RSi claims that ansa houses point-of-sale data from over 120 retailers and 150,000 store locations.
The company has partnered with several tech companies and ad networks to bring its offline data to digital marketers. Launch partners include Dedicated Media, MaxPoint, MediaMath, News American Marketing, OwnerIQ, Retailigence and Valassis Digital, per a release.