Ansa is an analytics service, delivered through our partners, which uses indexed and aggregated POS-data, leading-edge security protocols and analytics to give you actionable insights that you can use to target, optimize and measure the in-store effectiveness of a digital media campaign.
Ansa is operated through a web-based portal and can be accessed at your convenience 24/7.
1. TARGET MEDIA BY GEO BASED ON HISTORICAL STORE SALES
The Ansa service will assist your team with the answer to “where” you should target your media. In other words, what the top percentage of retailer stores are going to drive the most percentage of the volume for the specific SKUs that are being featured in the campaign. By providing us with the featured items and “halo” brand (products that are associated with the featured items) for the campaign, we will know where you will reach the most potential sales.
2. TEST VS CONTROL FOR MAXIMUM INSIGHT
Out of the total number of stores selected for a specific campaign, 10% would be held out as control stores, Test vs Control is used for calculations at the end of the campaign. The targeting list only consists of test stores, and no other area should receive media. The targeting list is either by zip, or latitude and longitude.
3. OPTIMIZE MEDIA DELIVERY BASED ON REAL-TIME STORE SALES & INVENTORY
Ansa allows you to optimize the performance of media in-flight based on real-time sales performance. During the campaign, you will get access to optimization lists that can guide budget reallocation.
4. LEARN AND IMPROVE BASED ON SALES LIFT ANALYTICS
Through the web-based portal, you will be able to access end of campaign analysis just five days after the media campaign is over. The visualizations will give you insights into what sales lift and incremental sales the campaign generated, weekly lift, characteristics of high performing stores, etc. The end of campaign reporting is automatic and standardized, so over time you will build a system of record with insights that give you an edge when planning new campaigns.