Why include Ansa in your next campaign?
Ansa, powered by RSi, provides Shopper Marketers and Media Planners with the fastest most efficient store level analytics in digital CPG marketing today.
Ansa automatically optimizes and measures the in-store impact of your campaigns run on leading ad networks. Simply ask your agency for Ansa inside your next campaign. When you do, you will:
- Increase spending efficiency by 15% – 50%
- Intelligently target new item, seasonal and promotional campaigns
- Automatically optimize campaign performance in real time
- Continuously learn and improve from store-level insights and measurement
Ansa is automatically delivered through the leading ad networks in shopper marketing.
Ask for Ansa from our ad partners
Get Ansa inside your campaigns through any of our trusted ad partners. When you do, you’ll automatically get:
- Hyper-local targeting based on your items’ store-level sales
- In-flight optimization based on your daily sales throughout your campaign
- Standardized measurement and insights for every campaign you run with Ansa
What is Ansa?
All Ansa campaigns are automatically targeted, optimized and measured using daily, store-level sales from America’s largest retailers including Walmart, Target, Kroger, Safeway, Ahold, Walgreens, Sam’s Club, Family Dollar…and more.
In a nutshell:
Campaigns running on Ansa automatically optimized in 3 phases:
• Before each campaign: by targeting the most important stores for each campaign / brand, you can increase your spending efficiency 50%+
• During each campaign: by automatically optimizing your campaign performance on the fly, based on daily, store-store level sales
• After every campaign: by receiving automated post-campaign measurement and insights (% lift, incremental $ and incremental units, using Ansa test vs. control store measurement), as quickly as 1 week after your campaign ends!
When you ask for Ansa from any of our trusted ad partners you automatically get targeting, optimization, and measurement of the in-store effectiveness for your digital media initiatives. In addition, the insights provided will help you fine-tune strategies for your next campaigns.
Target areas and
locations based on
past store sales
in control areas to
delivery based on
daily store data
build future success